HOW ABOUT DISCONNECTING...TO BETTER CONNECT?
HOW ABOUT DISCONNECTING…TO BETTER CONNECT?
Of course, digital technology has its role to play in events, trade shows, fairs and exhibitions, to advertise on social networks, or by emailing, your presence, to create an animation before, during and after the show on your Facebook page or others. Keen to innovate, companies want to present the best of themselves, while being in tune with the characteristics of their customers. The questions to be asked are as follows:
- On my booth, will digital marketing transform the customer experience?
- Will touch screens and other immersions and digital environments bring added value to my customer offer?
By rethinking your basic objectives, the questions to ask, in relation to digital marketing on your exhibition stand are:
- Will it help to attract more visitors to my booth?
- Will it enhance my company’s image?
- Will it promote my products and/or services in a more appropriate way than a more traditional approach?
- Will it allow me to better manage my contacts?
YOUR STAND: A UNIQUE AND PRIVILEGED MEETING PLACE
Your company’s participation in an event, a show, a fair, is a great opportunity to meet your customers, to listen to them, to feel what enthuses them. For their part, your visitors have the privilege of meeting your employees, of getting to the heart of your company, of touching, feeling, perceiving…
In an exhibition hall, your stand is a meeting point between your company’s members and customers and prospects. It is the place where the virtual relationship becomes real, where the human encounter takes place and the relationship takes root. The more user-friendly your exhibition stand is, the more comfortable visitors will feel and the more receptive they will be to your message. Your presence, your handshake, your smile and your explanations will liven up this friendly and pleasant space that your exhibition stand represents.
IS THE EXHIBITION STAND A DIGITAL MARKETING TOOL?
No doubt about it, YES. With its visual attraction, it is the point of contact with your target, where the virtual world becomes reality. It is a link in the customer relationship chain.
The contacts obtained during an event are of excellent quality because they are the result of a voluntary approach on the part of the client or prospect. This customer relationship will continue after the show by publishing photos taken on the stand, posting videos made on the stand.
EACH PROJECT HAS ITS OWN STORY... LET'S MEET TO TALK ABOUT YOURS.
Technistand supports you in your efforts to make digital marketing an integral part of your overall strategy and event presence. Contact technistand on 01 43 81 63 22.
Technistand, 62 Bis rue Aristide Briand, 93220 Gagny – France • technistand@technistand.com • +33 (0)1 43 81 63 22
