Founded in 1802, Georg Fischer has since grown to become the global industrial company GF Piping Systems. Today, it is positioned as a leading supplier of pipe systems for the transport of liquids and gases.
Present at INTERCLIMA, the company had to overcome a major challenge: to present various products and systems in a coherent universe representing the brand’s activity as a whole.
Our solution :
To meet the needs of its customer, technistand proposed a simple concept, based on GF Piping Systems’ core business: tubes. The stand was organized around a cylindrical sign, the inside of which was covered with a swimming pool print, symbolizing the pure water flowing through the pipes.
At the bottom of the sign, on the ground, a symbolic representation of a pipe through which water flows. It is in the centre of the circle that the receptive bar has been installed, also cylindrical.
To create the small VIP lounge, technistand chose to use his client’s product as the supporting structure for the ceiling. In order to draw the visitor’s attention to this product, the tubes were painted in a monochrome of blues and graphically arranged at an angle, in order to delimit the space. The bulky products were integrated into the stand structure and the displays were placed as close as possible to the aisles.
According to the needs of GF technicians to make demonstrations, a workbench was made to measure, to take place in front of the VIP area, containing tools and samples.
Highlighted by the abundant lighting and highlighted by some blue LEDs, Georg Fischer’s exhibition stand met with great interest at the INTERCLIMA exhibition.
