In the competitive context of the gas exploitation sector, SAIPEM is positioning itself as a major player in this sector.
The main purpose of the stand at the Gastech exhibition is to affirm this position and to welcome customers in the best conditions, as well as to present current and future projects
The axis of communication and image chosen is purity and sobriety.
The purity of the lines of this stand is reminiscent of the Art Deco style, a style that has been updated with the integration of the Saipem logo, backlit behind a glass plate, a strong image of the exhibitor’s visual identity.
The volumes and proportions of this stand have been carefully studied to provide a fair balance between voids and solids.
Many details contribute to the feeling of luxury that this architecture reflects, a showcase for welcoming VIP customers. For example, the large backlit logo does not lay directly on the floor, it is like a levitation, revealing the orchid planter on both sides of the meeting room wall.
The furniture (heaters, tables and video screen supports) was designed by our agency, it is part of the overall design.
The two semi-closed lounges are built in the same proportions, the screens that compose it are also documentation displays, as well as one of the panels crosses the entablature and becomes a signage support.
The design of this stand was a great success at this Seoul show. Carried out with local companies, it enabled Saipem to welcome its customers under excellent conditions at an affordable price.
