C&P Additive FI Europe
A strong presence at Food Ingredients Europe
CP ADDITIVES is a group specialized in the research, development and marketing of food additives, based in the USA and Europe.
At the Food Ingredients Europe exhibition in Paris Nord Villepinte, CP Additives’ objective was to welcome its European customers in a setting representing the group.
Our solution :
The dominant colours chosen for CP Additives’ stand at Food Ingredients Europe are white and blue. They also reflect the purity of the group’s research laboratories and the aseptic environment of its users.
On the walls, large printed visuals, presenting the different applications of CP Additives’ products. On the stand, three comfortable lounges offered tastings to customers and prospects, preparations made in the kitchen. At the corner of the stand, a rounded counter for welcoming visitors.
The emphasis was also placed on visibility, thanks to a sign visible from a distance, round like the company’s logo. Thanks to its simple image and strong presence, CP Additives’ stand stood out from its neighbours and competitors in the American pavilion.