YOUR PROJECT
In the life of your company. It is a question of representing, on a defined space, the image of your company while creating, among visitors, the desire to know more, to get closer and to exchange with the members on the stand. A tour de force that marks, for many professionals, a major challenge, their participation being closely linked to results in terms of numbers and image.
ON YOUR BOOTH,
YOU ARE AT HOME.
Master aboard your space, you display your products, services and know-how. Dynamic and enthusiastic, your employees are active on your exhibition stand, in a setting that reflects your company’s values, makes everyone want to get closer and attracts quality visitors. At your side, to design and create the framework in which your employees will evolve during the event (fair, exhibition, trade show), technistand, member of LEADS France.
To enhance the value of your space, technistand takes inspiration from the smallest details related to your business, your products, your services, taking the form of a member of your team in its own right, speaking your language and understanding your issues. Then, the magic works… we apply our know-how and experience to offer you concrete, practical and clever solutions so that your exhibition stand reflects your requirements and contributes to achieving the results you have achieved
YOUR PROJECT,
OUR COMMON OBJECTIVES
Aware of the stakes involved in a company’s presence at a trade fair, show or exhibition, technistand uses its skills to enhance the value of its customers and optimize their budget. Before talking concretely about your exhibition stand, we study your objectives in order to fully understand them and make them our own:
- Conquering new markets
- Establish new contacts (customers, partners, suppliers)
- Increase your turnover
- Increase your notoriety
- Maintain contact with your customers
- Launch a new product, a new range
- Test the market’s reaction to a new product
- Promoting innovation
- Etc.
… The reasons for participating in an event are numerous and often add up and are interdependent. During our discovery interview, we make sure we fully understand your objectives in order to make them our own.
YOUR EXHIBITION STAND, STEP BY STEP
The preparation of a call for tenders raises the need for a specifications document. This document describes as precisely as possible the issues, the expectations of the advertiser, i.e. you.
The specifications are generally composed of several parts. We will find there:
- A presentation of the company and its products and services
- A presentation of the context, the exhibition and the company’s objectives to participate in the event (corporate presence, presentation of a new product, etc.).
Information on your marketing objectives, communication, messages to be promoted,
Information about the place. The surfaces envisaged, the constraints, the number of spaces to be fitted out (reception, office, showroom space…) with details on the needs in equipment, furniture, electrical outlets…
The specifications may include indications on decoration, orientations concerning the atmosphere, the use of specific materials, photos of previous stands or those that inspire you.
Environmental expectations. The use of recyclable, eco-designed, reusable materials.
Economic constraints (budget)
FIRST DISCOVERY INTERVIEW
During this essential step, we define your target, we understand your ambitions, we draw a portrait of your competitors… Through in-depth questions, we get to the heart of your business and your company, in order to get to know you better. Your company’s philosophy and vision are also important to us, as is a thorough knowledge of your products and services.
2: STUDY OF THE TECHNICAL ELEMENTS IN ORDER TO MAXIMIZE YOUR VISIBILITY
How will visitors move around your exhibition stand ? What elements should be highlighted in relation to the positioning of the stand in the exhibition hall and in relation to the other stands and surrounding elements (entrance, cafeteria, entertainment, conference rooms, toilets, etc.). It is about maximizing each opportunity to enhance the value of your company and optimize your presence during the event. Then, we look at the technical constraints, which we carefully study: product dimensions, storage facilities, office positioning, etc.
TECHNICAL AND AESTHETIC CONSIDERATIONS
This step allows us to propose concrete recommendations. It leads to the first sketches and an initial proposal. Plans, 3D views, computer-generated images will be proposed to you, accompanied if necessary, by a board of materials or furniture.
YOUR CHOICE
This time, the ball is in your court, surrounded by your marketing and sales team, a period of exchange and deliberation will take place without us. Allowing you to take the time to imagine yourself « living your exhibition stand »
MODIFICATIONS OR ADAPTATION
After agreeing on our offer, the project will be refined, to improve or transform various elements, in the light of your observations.
RETRO-PLANNING AND DEADLINES
Being aware of the project deadlines, we establish a retro-planning that includes specific dates, file delivery by your graphic designers, product delivery, or other important steps in the process. These elements are shared with you, for complete visibility over the entire project.
PROJECT KICK-OFF
At this stage of the project, technistand takes an interest in the smallest details and ensures that nothing has been forgotten. In addition, we ensure, for you, the tasks related to your presence at the event (exhibition, fair, trade show): validation of plans with the organizer, security form, technical pre-orders….
STAND ASSEMBLY
This step is crucial, because this is where the exhibition stand takes shape, the technician’s project manager is present from beginning to end of the assembly, orchestrating all the professionals necessary for the success of your exhibition stand, and ready to solve any possible problem. Present until the time of handing over to your team, and assisting them in their installation if necessary, the project manager will provide your reception and exhibition space.
DISMANTLING OF THE STAND AT THE END OF THE EVENT
As environmental directives need to be followed, our teams dismantle and treat waste in compliance with these directives, recycling what can be recycled, reusing certain materials for a second life, on your exhibition stand or on another.
STORAGE
When this is planned in advance, or as part of a reusable stand, all or part of the exhibition stand will be packed, or put back in crates, to be stored in good conditions. Thus, from one year to another, or from one exhibition to another, we ensure the storage and repair, if necessary, of your stand.
EACH PROJECT HAS ITS OWN STORY... LET'S MEET TO TALK ABOUT YOURS.
Technistand, 62 Bis rue Aristide Briand, 93220 Gagny – France • technistand@technistand.com • +33 (0)1 43 81 63 22
